“A title tag tells both users and search engines what the topic of a particular page is,” according to Google. In fact, while title tags that appear in search results can be important hooks for users, enticing them to click a specific link or page listing, they can also be crucial to the optimization of […]
Ranking first in search results may seem like the best spot to be in when it comes to online traffic and visibility. In actuality, however, ranking first is NOT always the best thing for businesses and their websites. In fact, while you may be focused on achieving the highly coveted first spot ranking in Google, […]
Blogging can be a great way to connect with potential customers, develop an online voice for your business and start to establish yourself/your business as an authority in your industry. While you may be aware of all of this, what you may not realize is that blog development – when done right – can be […]
In an ongoing effort to target webspam and improve the user experience, Google’s Search Quality team has just announced that it will be updating its doorway page algorithm. Described as a “ranking adjustment,” this doorway page algorithm update will attempt to better classify doorway pages, filter these pages out of search results and provide better […]
Google penalties can be costly and distressing when trying to do SEO. Especially considering the fact that, in some cases, these penalties can suddenly cause dramatic drops in sites’ traffic without any warning. In fact, what website owners may not realize is that: Google’s Webmaster Guidelines don’t specifically detail the types and nature of the […]
When discussing content for websites, written copy on a published page may be the first thing you think of. However, visual content in the form of videos can be as – if not more – compelling than written words, and when this videos are properly optimized, having them on your website can be extremely beneficial […]
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When developing a website for your business, one of the first decisions you may have to make is whether to hire professionals to help you or whether to go the free route. In fact, just Googling the term “free website” generates more than 2.7 billion results in Google. While the free options may seem like […]
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High-quality sites will typically rank well in search engines and get a significant traffic, but knowing what exactly constitutes a “high-quality” site: Can be difficult to pinpoint Is crucial if you are getting ready to build a website for your business. To shed some light on this subject, Google webmasters have weighed in, revealing their […]
