SEO Best Practices for Law Firms: Why Title Tags Are Important

“A title tag tells both users and search engines what the topic of a particular page is,” according to Google. In fact, while title tags that appear in search results can be important hooks for users, enticing them to click a specific link or page listing, they can also be crucial to the optimization of a page and the start of the conversion funnel process.

What Are Title Tags?

Title tags are crucial SEO elements that also play a big role in the user experience. Here’s more on why title tags are important. Contact us for experienced help optimizing a site.

Title tags are crucial SEO elements that also play a big role in the user experience. Here’s more on why title tags are important. Contact us for experienced help optimizing a site.

Title tags (or the <title>), which are pieces of code that go into the back end of a page, are one of the single most important on-page SEO elements. This is because title tags define the title of a page for search engines. Along with meta descriptions, title tags are the information users see in search results, providing insight as to how a particular page or result may be relevant to a query.

Top 4 Reasons Title Tags Are Important

Title tags are important because they:

  • Are used by Google and other search engines to assess the content of a page
  • Have the most SEO power of any tag associated with a given page (in terms of establishing keyword relevance)
  • Are able to increase page visibility in queries when written/optimized properly
  • Are helpful to the user experience, as they allow users to evaluate whether a page has the information they are looking for.

What Happens with Bad Title Tags

When title tags are poorly written because, for instance, they lack keywords, they are overstuffed with keywords or they exceed the character limits:

  • Google may actually “rewrite” these title tags, changing page titles in published search results.
  • A given page can be poorly ranked and/or see little traffic.
  • The bounce rates for a given page (and the website it’s on) can go up.
  • The possibility of converting users into potential new leads and/or clients declines, as less people may be inclined to visit a site and/or respond to its call-to-action.

We’ll point out some important tips for writing good title tags in an upcoming blog series. Be sure to check it out. In the meantime, share your thoughts and comments on this with us on social media – and contact us if you need help designing, updating and/or optimizing a website.

Effective Internet Marketing Solutions at Epic Web Results

At Epic Web Results, our skilled industry professionals are up to date with the latest advances in Internet marketing and SEO best practices, and we are highly adept at designing and maintaining optimized websites that will soar to the top of search engines.

Our extensive experience developing the best possible online results for our Clients means that we consistently provide a variety of cost-effective Internet marketing solutions that can ultimately help grow our Clients’ businesses. Our goal is to provide your business or firm with aggressive, effective Internet marketing solutions that will help attract potential new clients while continuing to engage existing clients.

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