How to Create a Strong ‘About Us’ for Your Law Firm (Part 1)

When potential new clients are researching a law firm, the About Us page may be one of the first pages that they seek out.

When potential new clients are researching a law firm, the About Us page may be one of the first pages that they seek out.

Although many lawyers and law firms may not give too much consideration to their website’s About Us page, it’s crucial that this page is both well written and that it provides useful information about the firm. This is because, when potential new clients are researching a law firm, the About Us page may be one of the first pages that they seek out.

While the idea of creating a compelling About Us page for your law firm may seem daunting (as you may not know what is the best information to include on this page), the following tips can help guide you in writing a compelling About Us page that will optimize the chances that potential new clients will contact you and your firm for further information.

Some of the important aspects to include in an About Us page for your law firm include the following:

  • Background information and experience – This includes information regarding when the law firm was first established and how long the various practice areas that your firm currently covers have been practiced. Including such specific information can give potential new clients insight to your firm’s experience, which is key to establishing a level of trust with and confidence in your firm.If your firm is relatively new, it’s a good idea to play up the “combined” years of experience that its lawyers and staff have. This is an effective way of focusing on the overall experience of the firm’s lawyers without emphasizing the possibly less experienced aspects of the firm.

For more on what to include on your About Us page, look for the upcoming Part 2 to this blog.

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