Having effective, compelling landing pages is an important part of your overall content strategy because it can make the difference between whether or not a person visiting your website ultimately buys into your call to action and contacts you, buys your product, etc. If you already have landing pages on your website or you are building a brand new website, here are some helpful tips regarding how you can develop effective landing pages that will get the job done by converting Internet users into your new customers or clients:
- Make sure your landing pages have all of the necessary basic components – If the goal of your landing pages are to get the visitors to your site to contact you regarding a specific offer, then you have to make sure that you clearly explain what the offer is and then have a way to make contact with the visitors. The crucial design and content elements that you will need to do this include:
- A clear headline that ideally has a hook (i.e., compelling marketing language that will draw users in)
- A straightforward description of the offer or call to action
- At least one image that is in line with the description provided
- Fields that allow visitors to input their information
- Your business’ contact information
- In some cases, having testimonials can also be useful (as they may close the deal in cases when prospective clients may still be unsure about your business or firm).
- Limit the navigations options on the page – Because the goal of the landing pages is to get users to pay attention to your call to action, you want to minimize the chances that they will click off the page before you are able to get them to do what you want (whether that be contacting you, completing some form, buying some product, etc.). However, if you have only a few – if any – options for clicking off the page, you will increase the likelihood that users will comply with your call to action.
For additional tips on how to make landing pages as effective as possible, check out the upcoming Part 2 of this blog.
Effective Legal Marketing Solutions at Epic Web Results
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Our extensive experience developing the best possible online results for our Clients means that we consistently provide a variety of cost-effective online legal marketing solutions that can ultimately help grow our Clients’ businesses. Our goal is to provide your business or firm with aggressive, effective legal marketing solutions that will help attract potential new clients while continuing to engage existing clients. To learn more about what we do at Epic Web Results, please do not hesitate to email us or call us at (800) 501-9724.