Picking up from LinkedIn’s Endorsements: ABA Notes Ethical Concerns (Part 1), here are some additional ethical issues that the American Bar Association (ABA) has highlighted when it comes to lawyers’ use of LinkedIn.
Ethical Issue 2: Endorsements can be given without any specific supporting evidence
LinkedIn’s endorsement feature allows others on the site to endorse attorneys for specific skills – even if these other people have never met the lawyer, have never witnessed him practicing the skills for which they are endorsing him and/or have no frame of reference (or supporting evidence) to back up the endorsement. When such haphazard endorsements are made, they are usually done so as one party’s attempt to get on another professional’s radar (for networking purposes, for instance).
While such connections with other industry professionals may be useful, the ABA has pointed out that the ease with which endorsements can be made can be a source of ethical issues for lawyers, especially if potential clients are looking at their LinkedIn profiles to learn more about their practice, skills and expertise.
The Bottom Line
While there may be some points of concern regarding the use of LinkedIn’s endorsement feature, the bottom line is that:
- Recommendations that explain a lawyer’s experience are generally always preferable to nondescript endorsements.
- Attorneys can manage their own endorsements (and delete ones that may be inappropriate) and are advised to do this so that they aren’t inappropriately endorsed for areas of practice (or skills) that are inapplicable to them.
- Incorporating a LinkedIn profile into a firm’s social media marketing strategies is an effective way to extend that firm’s (and attorney’s) reach to new potential clients.
Effective Online and Legal Marketing Solutions at Epic Web Results
Do you have a LinkedIn account for yourself and/or your law firm? If so, has this account been incorporated into your firm’s social media new strategies? If not, you could be losing out on new connections and new potential business.
At Epic Web Results, our trusted industry professionals are skilled at developing comprehensive social media marketing strategies that incorporate LinkedIn accounts, as well as other social media platforms. Additionally, our professionals are up to date with the latest advances in SEO best practices, and we are highly adept at designing and maintaining optimized websites that will soar to the top of search engines.
Some of our specific services include website design (including for mobile devices), link building, developing strategies based on website analytics, rolling out social media marketing strategies, etc. Our extensive experience developing the best possible online results for our Clients means that we consistently provide a variety of cost-effective online legal marketing solutions that can ultimately help grow our Clients’ businesses.
Contact Us for More Info
Our goal is to provide your business or firm with aggressive, effective legal marketing solutions that will help attract potential new clients while continuing to engage existing clients. To learn more about what we do and how we can help you, please do not hesitate to email us or call us at (800) 501-9724.