Marketing Stats That Force You to Take Another Look at Your Law Firm’s Strategies (Part 1)
Before looking at some specific statistics, it’s important to understand some general changes in marketing trends when it comes to online clients and consumers:
- Disruptive ads that have been traditionally used in online campaigns are far less compelling than they used to be. In fact, they can have the opposite effect and end up turning off or driving away potential consumers and clients.
- More effective are marketing campaigns that are customized to a specific audience.
- Ultimately, the current trend is delivering the right message at the right time in the right format for different devices (i.e., smartphones versus tablets versus desktop computers).
The following marketing statistics have been compiled and presented by various research firms, marketing entities and news organizations, including comScore, CNN and McKinsey Quarterly.
- A look at old ways of thinking about online marketing:
- Last year, for every page published on the Internet, there were at least 6 display ads. That was the equivalent of more than 2,500 ads for every person who used the Internet.
- About 15 years ago, consumers would, on average, be exposed to approximately 3,000 advertisements and other marketing messages every day.
- More than 60 percent of consumers need to be exposed to an ad for a particular company at least 3 times – and up to 5 times – before they actually believe its claims.
- People are generally 50 times more likely to act on a recommendation from a friend (especially when it comes to making a purchase) than they are from someone they don’t know.
For more relevant marketing statistics that could change the way your firm currently reaches out to prospective clients online, check out the upcoming Part 2 of this blog.
Effective Legal Marketing Solutions at Epic Web Results
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