While your law firm may have a standard website, with the ever-growing popularity of mobile devices, it’s critical that your firm also has the ability to effective reach mobile devices users in order to stay competitive. The importance for mobile marketing for law firms becomes glaringly apparent when looking at some recent statistics:
- About 94 percent of Americans have cellphones, and most of these cellphones are smartphones (according to a 2013 Neilsen report).
- Every week, approximately 1 million people in the U.S. get their first smartphones (according to an industry research website, asymco.com).
- By 2017, the number of tablets shipped in the U.S. will increase by nearly 3.5 times; by 2016, more than 1 in 3 Americans will own a tablet (according to Forrester Research).
- As of March 2012, more than 20 percent of U.S. consumers were using their smartphones to search for a lawyer, and about 12 percent of consumers were using their tablets to conduct similar searches (according to LexisNexis). Given that these numbers are more than one year old, the percentages have likely significantly increased since then.
With such a large shift in the number of people relying on mobile devices to stay connected and help them find legal services, it’s crucial that law firms keep up with this trend and have an optimized mobile presence. Without it, they could be ignoring a large sector of potential new clients.