The Importance of Your Legal Website Footer Design (Part 1)
- Prompt users to take a specific course of action (whether that be reading additional content, signing up for a newsletter or contacting the business directly)
- Make important information – like a business’ contact information, hours of operation, location, etc. – prominent and easy to find
- Do not contain unnecessary links or information that will obscure the most important elements contained in the footer (as a cluttered footer will become “white noise” to users, rendering it ineffective)
- Provide “Follow Us” buttons that will allow users to immediately access the company’s Facebook page, Google+ page and/or other social networking pages (as users commonly access these pages to get a more comprehensive idea of what a company is about and what it has to offer).