As Google continues to focus on refining its algorithms and providing users with better results, it’s far more likely that websites with poor designs, bad content and black-hat SEO features will be ranked poorly (if not outright penalized by Google).
In some cases, however, sites that seem to be playing by the rules may just not be getting the results expected. When this happens, one of the following common issues or problems may be involved, and checking a site for these possible issues is usually a good place to start.
Top Reasons Sites May Not Perform as Well as Expected
The site is not properly optimized – This can result from targeting too many keywords, not using any of the best keywords (based on the site’s topics, location and/or goals) or not appropriately using the right keywords.
When it comes to keyword choices and use, it’s generally better to narrow the focus down for specific pages, choosing one (or two) phrases per page and strategically using the selected phrase(s) on that page (particularly in the title, headings and subheadings, the page description, etc.)
- The site is not inviting crawls from search engine spiders – Google spiders crawl sites to gather data about their pages and rank them. If a site doesn’t get crawled by these spiders that often (or at all), Google essential won’t notice or rank the site.Some of the more common reasons that spiders may not crawl sites include that sites may have been hit with Google penalties, sites have slow load times or are riddled with errors (e.g., 404 pages), and/or sites are simply not updated enough (via aspects like blogs).
- The site has poor-quality content – Content that is too short, lacks quality information, is riddled with typos/grammar errors and/or is unoriginal/duplicative can really hurt sites’ rankings.In fact, while poor-quality content can result in penalties for sites (from, for instance, Google’s Panda updates), it can also detract from the user experience and increase bounce rates (as users will immediately leave sites that are not providing them with the quality content they are searching for).
- The site is riddled with poor-quality, unnatural links – Spammy, unnatural links can cause sites to incur Google Penguin penalties. Generally, such penalties will affect certain pages of a site (rather than the whole site).
How to Fix Site Issues & Improve Results: Contact Epic Web Results
Although the above can be good places to start when trying to determine why a site may not be ranking as well – or doing as well with users – as expected, there may be more complicated issues at play, and contacting the professionals at Epic Web Results will be essential in these situations.
Our Internet marking professionals are up to date with the latest advances in Internet marketing and SEO best practices, and we are highly adept at designing and maintaining optimized websites that will soar to – and stay at – the top of search engines.
To learn more about our customized, innovative Internet marketing solutions, contact us by calling (800) 501-9724 or by emailing us using the contact form on this page.