Attorney Marketing Tips to Grow Your Practice (Part 2)
Some online legal marketing strategies that can be effective at growing a law firm’s practice include (but are not limited to):
- Having an optimized, engaging website for your law firm: One of the primary ways that new clients reach out to law firms is through their websites. With an optimized, engaging website, your law firm has a better chance of ranking high in search engines and standing out from potential competitors in your area.
- Having an active, engaging social media presence: Along with your website, another way that potential clients may find out about or try to connect with your law firm is through social media – like Facebook, Twitter, Google+, etc. With such social media accounts, it’s crucial that you (or your staff) are regularly posting engaging information to keep your followers interested. The best posts will be conversational, related to your area of law and will incite followers to comment or “like” the post.