Maintaining a blog for your business’ website can be an important part of your site’s content marketing strategy and, consequently, the overall success of your site. Below, we’ll point out just how blogging can benefit your site and your business.
Here’s Why Blogging Is So Important…
1 – Blogging can give a voice to your business.
Blogging is a way to directly speak to your potential customers/clients in a more conversational manner. This can end up meaning that blogging adds a personal or more human element to your brand. This, in turn, can be pivotal to:
- Establishing trust with users
- Making your brand more appealing to them.
2 – Blogging can bolster your social media marketing efforts.
A comprehensive Internet marketing strategy for a business should include social media marketing, and regularly blogging on your site is an effective way to support your social media efforts.
In fact, with a quality blog, you will regularly have interesting, well written (and hopefully unique) content to share on social media, increasing your business’ visibility online and, when done right, driving more traffic to your site.
3 – Blogging can position you as an authority.
As you continue to regularly blog for your site, you can share news, industry tips and helpful insights with users. Overtime, this can cultivate you/your site as a trusted source of information, helping you establish your site as authority.
4 – Blogging can increase your traffic and conversion rates.
Ultimately, the most important reasons to blog on a regular basis are that you want more quality traffic coming to your site and you want more of that traffic to be converted into new leads and business.
The more quality pages of blogs/content you have indexed online, the more likely you will get quality traffic coming to your site. This, in turn, can help keep your business “top-of-mind” to users, making it far more likely they will turn to your business when they need your services/products.
Blogging: A Few More Important Things to Know
- To get the most benefits out of blogging, your blog should be hosted on your own website (i.e., yoursite.com/blog).
- While news and trending topics can be good fodder for blogs, picking “evergreen” topics (i.e., those that will stand the test of time) is also important.
- Having a blog may not be enough to get a readership (especially for those who are just starting out blogging). For tips on how to maximize the distribution/exposure of your blog, check this out.
When You Are Ready to Get the Most of Blogging, Contact Epic Web Results
When you are ready to develop and maintain a high-quality blog for your site, it’s time to contact the SEO and content marketing professionals at Epic Web Results. Our skilled industry professionals are up to date with the latest advances in Internet marketing and SEO best practices, and we are highly adept at designing and maintaining optimized websites that will soar to the top of search engines.
To learn more about our customized, innovative Internet marketing solutions, contact us by calling (800) 501-9724 or by emailing us using the contact form on this page.