When potential new clients are checking out you and your law firm online, one of the first places on your website that they are most likely to visit is your Attorney Profile page. As a result, it’s essential that you take care to write a compelling, descriptive Attorney Profile about yourself that truly reflects who […]
As a continuation of An Overview of Google Penguin 2.0 (Part 1), here are some additional tips that can help web developers and others more effectively align their websites with the latest changes to Penguin 2.0. Following these tips can prevent a website from being unnecessarily downranked in search engines: Anchor text: Do not use […]
Another video by Matt Cutts and the use of stock images on your websites.
Launched in early 2012, Google Authorship is a relatively new feature that allows authors of specific content on their websites to link that content to their Google+ accounts and, therefore, lend credibility to the piece of content. When an author uses Google Authorship properly: His Google+ account picture will appear next to the byline of […]
As a continuation of The Benefits of Customer Communities to Strengthen Social Strategies (Part 1), here are some additional benefits associated with using online forums and customer communities to support your business’ social networking strategies. Customer communities can generate word of mouth among consumers: When potential customers are deciding whether or not to purchase your […]
Matt Cutts of Google explaining Alt-Tags and their importance and how they need to be configured.
Blogs are used by nearly 40% of US companies as a marketing tool. The companies who use blogs as a social media marketing tactic, on average have 55% more visits to their website, generating more relationships and costumers. A blog must be well optimized, with rich content. If you are struggling coming up with ideas […]
How To Develop Relationships Through Social Networks Establish "Real" Relationships Social media has taken over. People use it both for business and personal use, both to establish relationships. People look for people like themselves. It is much easier in this age of social media than it ever has been before. It is important to first […]
Web design is a key element to a website. It can either make someone awant to stay on your page, or not. It is important to pay attention to the following concepts: Text Background should not interrupt the text Text should be big enough, but not too big The text should be easy to read […]
Cost person impression, or known as CPI or CPM are terms used in online advertising and marketing related to web traffic. Ultimately the purpose of having a website is for people to view it, and drive business to your company, right? Well, cost person impression is a way that a business can be more certain […]
