In May 2013, Matt Cutts (Google’s head of webspam) announced that Google would be officially launching Penguin 2.0, an update to its 2012 algorithm dedicated to penalizing websites that attempt to manipulate search engines (via the use of spam, keyword stuffing, link farms and other frowned upon practices) to get better rankings. While Penguin 2.0 […]

As a continuation of Tips for and Benefits of Using Google Authorship (Part1), here is some additional helpful information regarding how to use Google Authorship to improve your content’s appeal in search engine listings and, ultimately, to increase your website’s search engine ranking. While Part 1 focused on how to get started using Google Authorship, […]

Here is a video by Matt Cutts of Google and he is discussing Penguin 2.0