The highly anticipated Panda refresh from Google is taking place over months and months – rather than days or weeks as previous refreshes and updates – due to “technical reasons,” Google webmasters have recently explained. In fact, an “internal issue” at Google has sparked the slower rollout of Panda 4.2.
Clarifying the reason for the slower rollout of the latest Panda refresh, Google’s John Mueller has elaborated:
This [Panda rollout] is actually pretty much a similar update to before. For technical reasons, we are rolling it out a bit slower. It is not that we are trying to confuse people with this. It is really just for technical reasons. So, it is not that we are crawling slowly. We are crawling and indexing normal, and we are using that content as well to recognize higher quality and lower quality sites. But we are rolling out this information in a little bit more slower way, mostly for technical reasons.
This ultimately means that it will take some time for the precise positive or negative impacts that Panda 4.2 will have on sites to become apparent.
What You Can Do Now to Prepare for the Panda Refresh
While it may be frustrating to wait to see just what the impacts of Panda 4.2 will be for certain websites, the good news is that the slowed rollout of this refresh can give website owners more time to review and update their sites in order to position them for positive impacts from this Panda refresh.
Specifically, some of the things that can be done to websites now to prepare them for Panda 4.2 include:
- Reviewing the content – The Panda algorithm targets “thin,” poor-quality content, including content pages with typos, poor grammar, and/or shallow/superficial information. Figuring out whether a website has such content pages – and whether the site as a whole is “high-quality” – is an important first step to preparing for Panda.
- Replacing thin content with original, high-quality content – This should be content that can provide value to users and that offers some unique insights, rather than simply regurgitating information already published online.
- Evaluating linking strategies – The right link building for a site can help establish a site as an authority. So, if it has been a while since you have reviewed the inbound/outbound links for a site, now is the time to do so, as implementing the right linking strategies ASAP will also help position your site for positive impacts from Panda 4.2.
- Contacting the professionals at Epic Web Results for a site audit – There may be a lot more than needs to be done for a specific site to help mitigate any negative impacts from Panda 4.2, especially if that site has been negatively affected by previous Panda refreshes or updates.So, if you do not have time to carefully analyze your site and you are serious about it continuing to do as well as possible SERPs, it is time to contact the professionals at Epic Web Results. We can identify and address the issues with your site and get it ready to deliver the best results for you.
Contact Epic Web Results for Effective Internet Marketing Solutions
At Epic Web Results, our skilled industry professionals are up to date with the latest advances in Internet marketing and SEO best practices, and we are highly adept at designing and maintaining optimized websites that will soar to the top of search engines.
To learn more about our customized, innovative Internet marketing solutions, contact the professionals at Epic Web Results by calling (800) 501-9724 or by emailing us using the contact form on this page.
