Continuing from The Importance of Client Testimonials on Your Firm’s Website (Part 1), here are some additional tips regarding how to get compelling client testimonials from former clients to post to your law firm’s website. Having these testimonials will be a powerful way for you to stand out above your competitors and attract new potential clients.
- Provide a template or list of questions to prompt clients to discuss specific parts of their experience working with your law firm – Some of the elements of the template or questions you can provide can be geared towards asking the client about the general nature of his legal issues prior to meeting with you; asking the client how he heard about you/chose you; asking what stood out the most about your services (you can even provide a list of options for the client to check off); etc.
- Request to use the client’s name and photo, as these elements will make the client testimonial more tangible to potential new clients.
- Consider using both written and video testimonials – Have a mix of video and written testimonials can will not only be compelling to a wider variety of potential new clients, but it can also help give a more complete picture of the various types of client experiences your former clients are willing to share. For many, hearing another person talk about (rather than write about) their experience can be more compelling.
