Positive reviews that your current or former clients post online can go a long way to building social proof for your brand. In fact, some of the latest research1 has found that: Nearly 90% of consumers read online reviews to evaluate the quality of a business before they make a purchase from that business. About […]
SEO is a continually changing practice that, by its very nature, has to adapt to search engine’s algorithm updates in order to stay both relevant and competitive. Given that there are numerous SEO metrics that can be used to gauge the success or failure of a specific website (or even a specific page on that […]
Concluding the three-part blog Tips on How to Improve Your Calls-to-Action, the following are some final notes on how to design your website’s calls-to-action so that they are effective at turning Internet users into new customers and clients. When developing these CTAs: Link them to specific landing pages – Think of effective CTAs as a […]
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