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The Importance and Reality of Ranking No. 1 on Google Let’s face it, if you own a business that utilizes your website for marketing, one of your biggest hopes and goals should be to eventually rank number one on Google in your marketplace. There’s plenty of blessings for those companies who rank in the top […]

Re-Optimizing Old Content for Better Organic Ranking Your business has a legacy and a lot of that legacy is captured right on your website in the form of web pages, blogs, press releases, and other content matter. But, if you’ve never gone back and revisited your website’s content for re-optimization purposes, chances are it’s not […]

Your website’s content may be the first and only point of contact some potential customers may have with your business. As such, it’s crucial that your content is crafted to engender trust, connect with potential clients and, ideally, motivate users to learn more about your business and/or respond to your call-to-action. So, how exactly can […]

  Authority for a website refers to the degree to which that site and the information it provides is trusted by search engines, as well as users, others in the industry, and other authority sites. When websites are able to successfully establish authority online, they can benefit from much better rankings, which, in turn, can […]

Content is key to the user experience, as well as a website’s success in search engines. In fact, while developing content will be important when first designing a website (or when redesigning a site), in general, it will also be a crucial ongoing effort, as continuing to add the right content to a site can […]

Adding high-quality, original content to a website on a regular basis is one way to climb in search engine rankings and get more traffic to a site. What this content is, however, is also important to the success of a content marketing strategy, as not all content is created – or ranked – equally. One […]

Blogging can be a great way to connect with potential customers, develop an online voice for your business and start to establish yourself/your business as an authority in your industry. While you may be aware of all of this, what you may not realize is that blog development – when done right – can be […]

When discussing content for websites, written copy on a published page may be the first thing you think of. However, visual content in the form of videos can be as – if not more – compelling than written words, and when this videos are properly optimized, having them on your website can be extremely beneficial […]