Picking up from How to Write a Compelling Attorney Profile (Part 1), the following are some additional tips on how to write an Attorney Profile that will engage potential new clients and stand out above your competitors. Because your Attorney Profile is likely one of the first pages on your website that potential new clients […]

When potential new clients are checking out you and your law firm online, one of the first places on your website that they are most likely to visit is your Attorney Profile page. As a result, it’s essential that you take care to write a compelling, descriptive Attorney Profile about yourself that truly reflects who […]

Regardless of the specific area of practice that your law firm focuses on, it’s likely that a good portion of your new clientele comes from online searches and traffic to your website. As a result, it’s crucial that your website not only reflects the mission and ideals of your law firm but that it also: […]

As a continuation of An Overview of Google Penguin 2.0 (Part 1), here are some additional tips that can help web developers and others more effectively align their websites with the latest changes to Penguin 2.0. Following these tips can prevent a website from being unnecessarily downranked in search engines: Anchor text: Do not use […]

In May 2013, Matt Cutts (Google’s head of webspam) announced that Google would be officially launching Penguin 2.0, an update to its 2012 algorithm dedicated to penalizing websites that attempt to manipulate search engines (via the use of spam, keyword stuffing, link farms and other frowned upon practices) to get better rankings. While Penguin 2.0 […]