Regardless of the specific area of practice that your law firm focuses on, it’s likely that a good portion of your new clientele comes from online searches and traffic to your website. As a result, it’s crucial that your website not only reflects the mission and ideals of your law firm but that it also: […]
For many websites, the design of the footer is often an afterthought, as it is common for both designers and their clients to be focused on other aspects of the website, namely the website’s headers, home page, content pages, etc. However, the website footer is just as important – if not more so – than […]
In May 2013, Matt Cutts (Google’s head of webspam) announced that Google would be officially launching Penguin 2.0, an update to its 2012 algorithm dedicated to penalizing websites that attempt to manipulate search engines (via the use of spam, keyword stuffing, link farms and other frowned upon practices) to get better rankings. While Penguin 2.0 […]
As a continuation of The Benefits of Customer Communities to Strengthen Social Strategies (Part 1), here are some additional benefits associated with using online forums and customer communities to support your business’ social networking strategies. Customer communities can generate word of mouth among consumers: When potential customers are deciding whether or not to purchase your […]
Matt Cutts of Google explaining Alt-Tags and their importance and how they need to be configured.
Google Places is one of many local marketing strategies that drive traffic and new customers to your business. Optimizing your Google Place profile helps drive your business.The more sites search engines are able to find your business on, the higher you will be in the search engines.Search engines trust the information that they find out […]
The summer gives the ultimate gift to you every year, of up to seven extra hours of sunlight. Sure, you can continue to make excuses, and put off important to do list business; or you can stop postponing and become more effective. Your office might be up to date with the highest technology, the new […]
Local SEO is short for localized search engine optimization. In other words, it’s the process of optimizing your website so that people can find you when they search for local businesses or news. Local SEO is extremely important for people who have physical locations or offer services only in a local area. Local SEO is […]
Quality one-way links, that is links to your site from other high-ranking pages, are one of the best ways to boost yourself to the top of the search results. Unfortunately, finding quality one-way links is time consuming and often downright challenging. If you are unsure where to start, consider these top picks for one-way links. […]
In November, Google announced another algorithm change that, depending on the type of website you maintain, may have influenced your search rankings. This change was updated a bit more in December, and is expected to have an even greater influence in 2012. To put it simply, Google will now be taking into account the freshness […]
