The Importance and Reality of Ranking No. 1 on Google Let’s face it, if you own a business that utilizes your website for marketing, one of your biggest hopes and goals should be to eventually rank number one on Google in your marketplace. There’s plenty of blessings for those companies who rank in the top […]
Your website’s content may be the first and only point of contact some potential customers may have with your business. As such, it’s crucial that your content is crafted to engender trust, connect with potential clients and, ideally, motivate users to learn more about your business and/or respond to your call-to-action. So, how exactly can […]
High bounce rates for websites can cost businesses both in terms of rankings and conversion rates. While some sites may experience high bounce rates for certain pages, however, those that have an overall high bounce rate may require some closer analysis – and some significant changes – to reverse the trend, get visitors to stay […]
Looking good and providing useful information may not be enough for websites to turn users into new leads and clients. In fact, when sites have high bounce rates (and low conversion rates), it usually means that something is missing and that it’s time to take another look at what the disconnect is between what users […]
Ranking first in search results may seem like the best spot to be in when it comes to online traffic and visibility. In actuality, however, ranking first is NOT always the best thing for businesses and their websites. In fact, while you may be focused on achieving the highly coveted first spot ranking in Google, […]
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Staying competitive in the modern legal marketplace means not only having a website for your law firm but also having a site that is effective at getting users to respond to your call-to-action – or, in other words, converting users into potential or new clients. While you may be currently experiencing low conversion rates with […]
