In the ongoing effort to deliver the best possible search results, Google has recently rolled out a new mobile update affecting content with interstitials. Also referred to as popups, interstitials are essentially displays that obscure the content on a page. These popups can feature anything from ads and opt-in requests to disclaimers and chat boxes. […]
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Avvo, a leading online attorney directory, issues ratings for lawyers to help consumers evaluate the background and experience of different attorneys. Calculated from a mathematical algorithm, Avvo Ratings can be powerful marketing tools for lawyers, especially when the rating is at or near the highest level of 10. When an Avvo Rating is less than […]
As search and user behaviors evolve, so too do the parameters of what constitutes “good” versus “bad” content. In fact, while content pages that were around 250 words on a generic topic would have been considered to be good about five years ago or so, today that piece of content may end up having a […]
Optimizing a website can be pivotal to its success in search engines. Sometimes, however, sites can experience drops in rankings and organic traffic despite the facts that they may be optimized and that no big changes have recently been made to the site. When this occurs, knowing where to start looking for answers can be […]
The design of a website can impact its appeal to users and its success in search engines. In fact, while a poor site design can result in slow loading times, high bounce rates and unimpressive rankings in search engines, a good site design can generate conversions, more leads, new clients and more profits. Here are […]
Mobile sites for businesses will be the key to online success in the New Year, as more and more people are exclusively relying on mobile devices for Internet access. In fact, as we recently noted, sites that do not have mobile counterparts in 2016 will likely experience a drop in rankings while mobile-only sites will […]
Customer reviews can go a long way towards establishing a business’ reputation online. They can also, in some cases, have SEO impacts on a business’ website. And, with local search expected to become more prominent in the New Year (as we recently discussed here), understanding how customer reviews can impact optimization and site rankings can […]
As 2015 winds down, starting the plan for the upcoming year and the changes that may come with it can be important for businesses – especially those that primarily rely on their website for visibility and new leads. Given that search engine optimization is continually changing, evolving nearly as quickly as computers and other devices […]
Yesterday, Google announced the release of new “rater” guidelines to reflect some of the major changes to search that have occurred over the past few years. As Mimi Underwood, Senior Program Manager at Google, explained: In 2013, we published our human rating guidelines to provide transparency on how Google works and to help webmasters understand […]
