Local SEO is short for localized search engine optimization. In other words, it’s the process of optimizing your website so that people can find you when they search for local businesses or news. Local SEO is extremely important for people who have physical locations or offer services only in a local area. Local SEO is […]
As we begin a new year, it’s time to consider what most experts agree will be the top SEO trends of 2012. The reason these trends are so important is simple, other SEO firms will be using these tactics, and failure to do so for your own websites could leave you well behind your competition. […]
Just about everyone, from teenagers to grandparents, has an email account. Most of us check our email multiple times a day, or receive instant notification of new email via our smart phones. It makes sense that email marketing campaigns are a big focus for many businesses, but for a small business owner or solo service […]
Regardless of the type of business you conduct, you are an expert in your field. Because of this, you are significantly more likely to close a deal, acquire a new client, or gain a loyal customer if you have the chance to meet them face-to-face and provide them, through conversation, proof of your expert status. […]
With Twitter, LinkedIn and Facebook, the idea of maintaining another social media site for your business may seem both taxing and unnecessary. But before you discount investing time or money into a SEO Google+ page, consider the source. By source, we mean Google, of course. Ford Motor Company was one of the marketers involved in […]
Despite Google’s algorithm changes, Ezine Articles is still an excellent way to attract customers and create valuable backlinks. Articles posted to Ezine Articles are grabbed by other websites and blogs at no cost, but there is a catch. The byline you put on the article must always be published with the article when it is […]
Unfortunately, creating a business page on Facebook is not a “if you build it they will come” scenario for most small businesses or firms. While companies that have a steady customer base and national brand recognition may be able to simply set up a page and have instant fans, gaining a loyal following on Facebook […]
It seems like everyone has a blog these days: big corporations, small mom and pop businesses, artists and even single dads. Ordinary people are getting their five minutes of fame from the blogosphere, but what are the benefits to a business or professional? Search Engine Optimization Blogging is the easiest way to keep the content […]
Online reputation management is key to successful public relations. Word of mouth spreads much faster now than in years past. Customers have the ability to praise or complain about a company’s service, or lack there of, through a variety of online outlets. Aside from Googling your company’s name and dealing with any less than savory […]
If your marketing strategy consists of traditional means of marketing such as advertisements, direct mail or billboards the idea of integrating Internet Attorney marketing to your marketing mix might seem a bit daunting. In 2010, Reuter’s polls showed that 80% of adults in the United States have Internet access at work or at home. In […]
