Launched in early 2012, Google Authorship is a relatively new feature that allows authors of specific content on their websites to link that content to their Google+ accounts and, therefore, lend credibility to the piece of content. When an author uses Google Authorship properly: His Google+ account picture will appear next to the byline of […]
As a continuation of The Benefits of Customer Communities to Strengthen Social Strategies (Part 1), here are some additional benefits associated with using online forums and customer communities to support your business’ social networking strategies. Customer communities can generate word of mouth among consumers: When potential customers are deciding whether or not to purchase your […]
These days, most successful businesses and corporations – regardless of their size – are using social networking, such as Facebook and Twitter, to engage with customers and expand their business’ reach and influence. While the use of social media is highly effective at connecting with new potential customers and staying relevant to current customers, some […]
Google Places is one of many local marketing strategies that drive traffic and new customers to your business. Optimizing your Google Place profile helps drive your business.The more sites search engines are able to find your business on, the higher you will be in the search engines.Search engines trust the information that they find out […]
Social media is a great tool that allows us to connect, discover and engage with new people of interest. Most people are open to making new connections, and receiving messages, there is a fine line between reaching out and “spamming” out to people. There is nothing worse than receiving to many emails, updates or posting. […]
Cost person impression, or known as CPI or CPM are terms used in online advertising and marketing related to web traffic. Ultimately the purpose of having a website is for people to view it, and drive business to your company, right? Well, cost person impression is a way that a business can be more certain […]
Phase #1: Launch The launch phase of social media is focused on setting up the major social network accounts with your brand or business assets. This phase you will see very little actual results in terms of traffic. This is more the preparation and set up phase. The objective should not to be getting results, […]
The summer gives the ultimate gift to you every year, of up to seven extra hours of sunlight. Sure, you can continue to make excuses, and put off important to do list business; or you can stop postponing and become more effective. Your office might be up to date with the highest technology, the new […]
It’s tempting to play the pay-per-click game, especially with Google sending out $100 cards to help you get hooked. Before you decide to join the masses that rely on paid search for traffic, there are a few facts you should consider. Most importantly, trying to manage your own PPC campaign can have costly results. Hiring […]
It is very confusing out there with all these Internet Marketing companies making every claim under the Sun. Who do you choose? Why choose Company A over Company B? Company A promised me page one rank on Google and Company B did not. Every person I have met with that is looking for a qualified […]
