As a continuation of Saving Money: Avoid These Common Advertising Mistakes (Part 1), here is some additional information regarding how law firms can effectively use pay-per-click advertising in order to maximize the return on their advertising investment. When developing pay-per-click ads for your law firm, it will be important to: Choose the “search network” over […]
When advertising for your law firm online, you will have a number of different choices on where and how to advertise, and knowing what is the best choice for your firm – and what will provide you with the best return on your investment – can be confusing. Among the more popular choices for legal […]
Continuing from SEO Strategies for Effective Legal Marketing (Part 1), here are some additional SEO strategies that can help law firms’ boost their websites’ rankings in search engines and, as a result, help give them a competitive edge over their competition. While Part 1 focused on the use of specific keywords and keyword phrases, here […]
Regardless of the specific area of practice that your law firm focuses on, it’s likely that a good portion of your new clientele comes from online searches and traffic to your website. As a result, it’s crucial that your website not only reflects the mission and ideals of your law firm but that it also: […]
As a continuation of The Importance of Your Website Footers Design (Part 1), the following is some additional information regarding what you can do to make your website footer as engaging and compelling as possible. While Part 1 focused on why website footers are such an important component of a website’s overall design, here in […]
For many websites, the design of the footer is often an afterthought, as it is common for both designers and their clients to be focused on other aspects of the website, namely the website’s headers, home page, content pages, etc. However, the website footer is just as important – if not more so – than […]
Social media networks, like Facebook and Twitter, have become a prominent aspect of effective marketing to potential new clients, as many people will visit a business’ social media page to get a better feel for the company and decide whether to purchase what that company has to offer. With social media networks here to stay, […]
Continuing from The Importance of Client Testimonials on Your Firm’s Website (Part 1), here are some additional tips regarding how to get compelling client testimonials from former clients to post to your law firm’s website. Having these testimonials will be a powerful way for you to stand out above your competitors and attract new potential […]
Aside from word of mouth, one of the primary ways that new clients will learn about your law firm is through Internet searches and looking through your website. This means that, while it’s crucial to have credible, informative content on your website (in the form of blogs, videos and general information pages), it’s also essential […]
As a continuation of Tips for and Benefits of Using Google Authorship (Part1), here is some additional helpful information regarding how to use Google Authorship to improve your content’s appeal in search engine listings and, ultimately, to increase your website’s search engine ranking. While Part 1 focused on how to get started using Google Authorship, […]
