As a continuation of When a Mobile App for Your Law Firm Is Not a Good Idea (Part 1), the following provides some additional information regarding when law firms should develop a mobile website instead of investing in a more expensive mobile app. While it’s generally not a good idea for law firms to develop […]
While having an online presence is an undoubtedly important part of any law firm’s modern marketing plan, making sure that the firm has an effective online presence on mobile devices is also of growing importance. In fact, as of March 2012, approximately 21 percent of cellphone owners and about 12 percent of individuals with tablets […]
In continuation of Legal Marketing Strategies: Tips for Developing a Good Email Signature Block (Part 1), the following provides some additional tips that can help you develop a compelling email signature block that may be a free, effective marketing tool for your law firm. While Part 1 of this blog focused on building the foundation […]
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How to Create a Strong ‘About Us’ for Your Law Firm (Part 1), the following includes some additional tips on what kind of information to include on a law firm’s About Us page in order to make it as effective as possible. Creating a strong About Us page for your law firm can make the […]
Although many lawyers and law firms may not give too much consideration to their website’s About Us page, it’s crucial that this page is both well written and that it provides useful information about the firm. This is because, when potential new clients are researching a law firm, the About Us page may be one […]
Optimizing Your Law Firm’s Mobile Website (Part 1), the following are some additional tips regarding how to effective optimize a mobile website for a law firm. Firms that have highly optimized mobile websites will not only stand out above their competitors in search engine rankings, but they will also be more enticing to potential new […]
While it’s no surprise that a key component of modern legal marketing involves having a website for your law firm, a growing focus has developed for law firms to have a mobile website in order to access the maximum number of potential new clients. In fact, according to Forrester Research, in March 2012, about 21 […]
