Internet marketing, also referred to as online marketing, is the practice of promoting a business, brand and/or product via the various wireless media resources provided by the Internet. In practice, internet marketing involves a range of different marketing approaches that can be used together to reach potential clients or customers in a number of different […]
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Continuing from Twitter for Lawyers: How to Increase Your Following (Part 1), the following presents and explains some additional steps that lawyers and other legal professionals can take to make their Twitter feeds as compelling as possible. By following these tips for Twitter for lawyers, you can increase your law firm’s visibility in this social […]
Twitter is undoubtedly one of the premier social media networks that has taken the marketing industry – and the world – by storm. As with other prominent social media platforms, there are some unique features associated with Twitter, and knowing how to use them can help you make your Tweets as compelling as possible, which, […]
Continuing from Tips for Boosting Your Law Firm’s Visibility on Google+ (Part 1), the following outlines some additional tips to keep in mind as you work towards building a strong following for your professional and/or your law firm’s Google+ page. While Part 1 of this blog focused on explaining how often you should post, as […]
Google+ is one of the most prominent social media networks for businesses and, when used correctly, can help lawyers and law firms build new relationships and possibly even generate new business. As with other social media networks, however, there are some unique features of Google+, and knowing how to take advantage of these features can […]
Concluding the three-part blog Six SEO Metrics That Matter¸ the following discusses the fifth and sixth SEO metrics that are important for business owners to understand. After all, by analyzing these metrics, you may be able to make powerful changes to your website that can effectively help grow your business and profits. Metric 5: Conversions […]
Continuing from Six SEO Metrics That Matter (Part 1)¸ the following presents and discusses two important SEO metrics and how they matter to assessing the overall quality and success of your website. By carefully analyzing these metrics, you can get a better idea of the specific changes you may need to make to your website […]
SEO is a continually changing practice that, by its very nature, has to adapt to search engine’s algorithm updates in order to stay both relevant and competitive. Given that there are numerous SEO metrics that can be used to gauge the success or failure of a specific website (or even a specific page on that […]
Concluding the three-part blog Tips on How to Improve Your Calls-to-Action, the following are some final notes on how to design your website’s calls-to-action so that they are effective at turning Internet users into new customers and clients. When developing these CTAs: Link them to specific landing pages – Think of effective CTAs as a […]
