Your website’s content may be the first and only point of contact some potential customers may have with your business. As such, it’s crucial that your content is crafted to engender trust, connect with potential clients and, ideally, motivate users to learn more about your business and/or respond to your call-to-action. So, how exactly can […]
Continually evolving, search engines are generally focused on providing the best results to users’ queries. How users are interacting with search engines, however, has also changed significantly over the past few years or so, especially considering the rise and prominence of mobile searches within the last 5 or so years. Given that understanding these changes […]
Authority for a website refers to the degree to which that site and the information it provides is trusted by search engines, as well as users, others in the industry, and other authority sites. When websites are able to successfully establish authority online, they can benefit from much better rankings, which, in turn, can […]
High bounce rates for websites can cost businesses both in terms of rankings and conversion rates. While some sites may experience high bounce rates for certain pages, however, those that have an overall high bounce rate may require some closer analysis – and some significant changes – to reverse the trend, get visitors to stay […]
Content is key to the user experience, as well as a website’s success in search engines. In fact, while developing content will be important when first designing a website (or when redesigning a site), in general, it will also be a crucial ongoing effort, as continuing to add the right content to a site can […]
Sharing and actively posting to social media networks is essential to the success of any social media marketing campaign. However, exactly when content is shared in social media can make a big difference in how much engagement a post generates, especially considering that optimal sharing times can vary widely across different social media networks, different […]
Mobile searches have already taken over desktop searches, as more than half of the time people spend online these days is on a mobile device. While this clearly indicates the importance of having a mobile-compatible website, it also underscores how crucial it is that mobile sites rank well and provide a good user experience. If […]
Internal linking – or the linking between pages on the same domain – is among the fundamental features of a website. This is generally because internal linking can help users navigate a site while allowing search engines to crawl it better. This, in turn, means that implementing the right internal linking tactics for a site […]
As Google continues to focus on refining its algorithms and providing users with better results, it’s far more likely that websites with poor designs, bad content and black-hat SEO features will be ranked poorly (if not outright penalized by Google). In some cases, however, sites that seem to be playing by the rules may just […]
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