In light of the impending rollout of Google's Panda refresh, it's a good time to go over what constitutes a high-quality site, as well as high-quality content, from Google’s perspective. As webmasters at Google have pointed out: The “Panda” algorithm change has improved rankings for a large number of high-quality websites…Our advice for publishers continues […]
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As we’ve pointed in previous blogs, various factors can affect how a site ranks in search engines. While some of these factors are obvious and measureable, others – like the user experience – may be more qualitative (than quantitative), making them a bit more elusive to understand in some cases. However, knowing just what these […]
Crafting compelling content can be an endeavor and an accomplishment. However, once your piece of content is finished and published, your work is not necessarily done. That’s because simply posting good content does NOT automatically mean that people will know it’s there and will read it. So, if you are focused on getting your quality […]
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Regularly reviewing website analytic data can be essential to continually reshaping and updating Internet marketing strategies to make a website as visible and successful as possible – both in search engines and to potential new clients. Because, however, analytic data can come in many forms – and because there can be a lot to glean […]
In light of our last post on Google’s new experimental use of Twitter content in search results, because of the importance of developing a social media presence today, we thought it would be a good time to take a closer look at one of the fundamentals of using Twitter (and other social media networks) – […]
Title tags within the development of good website content are crucial for SEO and the user experience. While many may already be aware of what title tags are, their purpose and importance, it can be a little trickier to understand just what makes a title tag good and, consequently, how to write the best title […]
“Starting April 21, we [at Google] will be expanding our use of mobile-friendliness as a ranking signal,” Google Webmaster Central has stated. This announcement of Google’s mobile-friendly algorithm update is just the next step in what some are calling “Google’s mobile revolution” and details how important it is to make sure your clients can find […]
Ranking first in search results may seem like the best spot to be in when it comes to online traffic and visibility. In actuality, however, ranking first is NOT always the best thing for businesses and their websites. In fact, while you may be focused on achieving the highly coveted first spot ranking in Google, […]
