According to Google, there has been a 180 percent increase in the number of sites being hacked so far in 2015. While this has pushed Google to focus on developing ways to help prevent hacking in the first place, it has also sparked a few noteworthy changes to its reconsideration process in order to make […]
While social media can be a fun distraction (or a consuming habit) for users, for those who are in charge of running social marketing campaigns, coming up with new ways to engage users can be challenging – especially when routine or habits are obscuring new ideas. To help you break free of the monotony and […]
For well over two decades, Google has been a powerhouse, focused on evaluating and ranking websites to deliver people the information they are seeking online. While a lot has changed over the past 20 years when it comes to how sites are ranked and how search engines like Google evaluate the quality of a website, […]
The structure and organization of a website is fundamental to the success of that website both in search engines and with users. In fact, some industry experts even contend that a poorly organized site structure and obtuse navigation can prevent a site from ever ranking well or being helpful to users. So, when it’s time […]
Writing good, unique content for your website may not be enough these days. After all, if your content is not optimized, there may be little chances that anyone will find it. Similarly, if no efforts are made to distribute and share your content with others, it may never end up getting seen or read. Taking […]
Making your site as user friendly as possible can be the key to success with both potential new clients and search engines. In fact, one of Google’s main guiding principle is to “focus on the user.” That being said, however, knowing the specific elements that make a site more or less user friendly may not […]
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Social media marketing is fundamental to a comprehensive Internet marketing strategy for businesses. While we’ve discussed how to post for success and engagement in the past, below, we’ll point out what you can do to optimize your social media profiles and why this is important. 4 Tips for Optimizing Your Social Profiles Brand all of […]
“Focus on the user and all else will follow,” is the first philosophy Google lists in its “Things We Know to Be True.” While the user experience is clearly paramount, so too is search engine optimization (SEO). In many cases, design elements intended to enhance the user experience will also be inherently beneficial from an […]
Getting users to share your content is one of the fastest – and most cost-effective – ways to maximize distribution while gaining traction and credibility with a potentially large group of new people. So, why do people share content and what can you do to make your content more shareable? Why People Share Content An […]
