Picking up from How to Write a Compelling Attorney Profile (Part 1), the following are some additional tips on how to write an Attorney Profile that will engage potential new clients and stand out above your competitors. Because your Attorney Profile is likely one of the first pages on your website that potential new clients […]
When potential new clients are checking out you and your law firm online, one of the first places on your website that they are most likely to visit is your Attorney Profile page. As a result, it’s essential that you take care to write a compelling, descriptive Attorney Profile about yourself that truly reflects who […]
Picking up from Legal Marketing Tips to Grow Your Practice (Part 1), here are some additional tips regarding what partners and staff at law firms can do to effectively market and ultimately grow their practice. While Part 1 of this blog focused on the in-person tactics that can be used to effectively market a law […]
While you may be able to rely, in some part, on a stable of steady or return clients that can keep your law firm’s practice afloat, being able to grow your practice will take some additional effort that will pay off if you and your partners appropriately invest your efforts. Effective legal marketing to grow […]
As a continuation of Saving Money: Avoid These Common Advertising Mistakes (Part 1), here is some additional information regarding how law firms can effectively use pay-per-click advertising in order to maximize the return on their advertising investment. When developing pay-per-click ads for your law firm, it will be important to: Choose the “search network” over […]
Continuing from SEO Strategies for Effective Legal Marketing (Part 1), here are some additional SEO strategies that can help law firms’ boost their websites’ rankings in search engines and, as a result, help give them a competitive edge over their competition. While Part 1 focused on the use of specific keywords and keyword phrases, here […]
Regardless of the specific area of practice that your law firm focuses on, it’s likely that a good portion of your new clientele comes from online searches and traffic to your website. As a result, it’s crucial that your website not only reflects the mission and ideals of your law firm but that it also: […]
