Picking up from Legal Marketing Tips to Grow Your Practice (Part 1), here are some additional tips regarding what partners and staff at law firms can do to effectively market and ultimately grow their practice. While Part 1 of this blog focused on the in-person tactics that can be used to effectively market a law […]
As a continuation of Saving Money: Avoid These Common Advertising Mistakes (Part 1), here is some additional information regarding how law firms can effectively use pay-per-click advertising in order to maximize the return on their advertising investment. When developing pay-per-click ads for your law firm, it will be important to: Choose the “search network” over […]
Continuing from SEO Strategies for Effective Legal Marketing (Part 1), here are some additional SEO strategies that can help law firms’ boost their websites’ rankings in search engines and, as a result, help give them a competitive edge over their competition. While Part 1 focused on the use of specific keywords and keyword phrases, here […]
Regardless of the specific area of practice that your law firm focuses on, it’s likely that a good portion of your new clientele comes from online searches and traffic to your website. As a result, it’s crucial that your website not only reflects the mission and ideals of your law firm but that it also: […]
As a continuation of The Importance of Your Website Footers Design (Part 1), the following is some additional information regarding what you can do to make your website footer as engaging and compelling as possible. While Part 1 focused on why website footers are such an important component of a website’s overall design, here in […]
For many websites, the design of the footer is often an afterthought, as it is common for both designers and their clients to be focused on other aspects of the website, namely the website’s headers, home page, content pages, etc. However, the website footer is just as important – if not more so – than […]
In May 2013, Matt Cutts (Google’s head of webspam) announced that Google would be officially launching Penguin 2.0, an update to its 2012 algorithm dedicated to penalizing websites that attempt to manipulate search engines (via the use of spam, keyword stuffing, link farms and other frowned upon practices) to get better rankings. While Penguin 2.0 […]
As a continuation of The Benefits of Customer Communities to Strengthen Social Strategies (Part 1), here are some additional benefits associated with using online forums and customer communities to support your business’ social networking strategies. Customer communities can generate word of mouth among consumers: When potential customers are deciding whether or not to purchase your […]
Matt Cutts of Google explaining Alt-Tags and their importance and how they need to be configured.
