Although many lawyers and law firms may not give too much consideration to their website’s About Us page, it’s crucial that this page is both well written and that it provides useful information about the firm. This is because, when potential new clients are researching a law firm, the About Us page may be one […]
Optimizing Your Law Firm’s Mobile Website (Part 1), the following are some additional tips regarding how to effective optimize a mobile website for a law firm. Firms that have highly optimized mobile websites will not only stand out above their competitors in search engine rankings, but they will also be more enticing to potential new […]
While it’s no surprise that a key component of modern legal marketing involves having a website for your law firm, a growing focus has developed for law firms to have a mobile website in order to access the maximum number of potential new clients. In fact, according to Forrester Research, in March 2012, about 21 […]
Continuing from Cybersquatting and What You Can Do to Stop It (Part 1), the following provides some additional information regarding the practice of cybersquatting. While Part 1 of this blog focused on defining what cybersquatting is and how you can recognize it, here in Part 2, we will concentrate on discussing what you can do […]
Continuing from Mobile Marketing for Law Firms – What to Consider (Part 1), here is some additional information to consider when it comes to online legal marketing. Mobile App versus Mobile Website for Your Law Firm The first consideration that will come up when developing a mobile presence for your law firm will be whether […]
While your law firm may have a standard website, with the ever-growing popularity of mobile devices, it’s critical that your firm also has the ability to effective reach mobile devices users in order to stay competitive. The importance for mobile marketing for law firms becomes glaringly apparent when looking at some recent statistics: About 94 […]
Picking up from How to Write a Compelling Attorney Profile (Part 1), the following are some additional tips on how to write an Attorney Profile that will engage potential new clients and stand out above your competitors. Because your Attorney Profile is likely one of the first pages on your website that potential new clients […]
When potential new clients are checking out you and your law firm online, one of the first places on your website that they are most likely to visit is your Attorney Profile page. As a result, it’s essential that you take care to write a compelling, descriptive Attorney Profile about yourself that truly reflects who […]
Picking up from Legal Marketing Tips to Grow Your Practice (Part 1), here are some additional tips regarding what partners and staff at law firms can do to effectively market and ultimately grow their practice. While Part 1 of this blog focused on the in-person tactics that can be used to effectively market a law […]
As a continuation of Saving Money: Avoid These Common Advertising Mistakes (Part 1), here is some additional information regarding how law firms can effectively use pay-per-click advertising in order to maximize the return on their advertising investment. When developing pay-per-click ads for your law firm, it will be important to: Choose the “search network” over […]
