A law firm may offer excellent representation across several practice areas but struggle to appear in Google search results for anything beyond its primary service. For example, a personal injury firm might rank well for car accident searches while receiving little organic traffic for truck accidents, motorcycle accidents, or wrongful death cases. In many situations, […]
The Importance and Reality of Ranking No. 1 on Google Let’s face it, if you own a business that utilizes your website for marketing, one of your biggest hopes and goals should be to eventually rank number one on Google in your marketplace. There’s plenty of blessings for those companies who rank in the top […]
As search and user behaviors evolve, so too do the parameters of what constitutes “good” versus “bad” content. In fact, while content pages that were around 250 words on a generic topic would have been considered to be good about five years ago or so, today that piece of content may end up having a […]
Blogging can be a great way to connect with potential customers, develop an online voice for your business and start to establish yourself/your business as an authority in your industry. While you may be aware of all of this, what you may not realize is that blog development – when done right – can be […]
When discussing content for websites, written copy on a published page may be the first thing you think of. However, visual content in the form of videos can be as – if not more – compelling than written words, and when this videos are properly optimized, having them on your website can be extremely beneficial […]
Concluding our blog series 7 Ways to Improve Your Content Marketing in 2015, below, we will point out some final things you can do to enhance your content and Internet marketing efforts in the New Year. More Ways to Improve Your Content Marketing in the New Year 5 – Optimize everything. While writing quality, original […]
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You only have a matter of seconds to make an impression on people visiting your website. So, how do you get them to stay on your site, respond to your call-to-action and – hopefully – keep returning to your site? The answer is straightforward – give them what they want: high-quality content that provides them […]
In the wake of Google Panda 4.0 coming out last week, many industry experts – as well as website owners themselves – have been closely watching how this algorithm update has affected various sites’ rankings. The clear target of Panda 4.0 is content in that this newest version of the Google ranking algorithm is aimed at […]
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