Picking up from where How to Evaluate the ROI for Your Website (Pt. 1) left off, here we will continue discussing the specific factors that need to be considered when assessing the return on investment for a business’ website. In addition to calculating the initial costs of developing or redesigning a website, as you continue […]
Determining the return on investment (ROI) for your business’ website is an important step in evaluating whether your expenditures in developing the site have paid off in terms of gaining new leads, obtaining new clients and – ideally – growing your business. While the most basic ROI evaluations will essentially analyze the development costs versus […]
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Here is the conclusion to our three-part blog Attorney Video Marketing: 6 Tips for Making a Good Video. Final Tips for Creating Compelling Attorney Videos… Tip 5 – Keep it short. As with other online media (like written content), being concise is key. People don’t typically want to watch a 10-minute long lawyer video – […]
In our recent blog series, we delved into why attorneys and law firms should pursue video marketing as part of their Internet marketing efforts. For those who agree with us this is an important element of an effective overall Internet marketing strategy, here we will present some tips that can help lawyers develop compelling, cost-effective […]
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Attorney video marketing can be an important component of both your law firm’s website and its overall presence on the Internet. If you do not currently have any videos on your website to market your firm or the videos you currently have posted are outdated and ineffective, it’s time to start thinking about lawyer video […]
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Picking up from where we left off in 6 Things to Look for in an Internet Marketing Firm (Pt. 1), below is a continued discussion of additional qualities that are important to look for when it comes time to choose an Internet marketing firm. 3. Accurate, No-Nonsense Reporting In many cases, it will take some […]
Choosing the right Internet marketing firm to oversee the development and maintenance of your website can make all of the difference in how your site ends up ranking in search engines and whether you are ultimately able to establish a compelling online presence to your target audience (and potential new clients). With so many choices […]
