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SEO is continually evolving, as search engines update their algorithms, new strategies for optimization arise and new ways for searching for online information develop. In fact, in 2014 alone, there were at least 13 updates to Google algorithms, as well as additional, more subtle refreshes and changes. With 2015 fast approaching, it’s a good time […]

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Picking up from where 6 Reasons Why SEO Is NOT Dead (Pt. 1) left off, here are some more reasons why SEO is here to stay. More Reasons Why SEO Is Alive and Well… Reason 3 – SEO isn’t about “tricking” search engines; it’s about giving them what they want.  This is perhaps one of […]

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Yesterday, Google confirmed that, this past Friday, it had rolled out the latest version of its Penguin algorithm, Penguin 3.0, marking the release of what some are calling one of the most anticipated algorithm updates in Google’s history. Penguin 3.0 is expected to target spam and sites that violate Google’s linking guidelines. While previous Penguin […]

Picking up from where Website Relaunches: Your SEO Checklist for Success (Pt. 1) left off, below, we will continue pointing out some of the essential steps for your SEO checklist that should be completed prior to relaunching a redesigned website. Because these steps can vary from site to site – and because completing a comprehensive […]